Tag Archives: Marketing

What is Good Content: A Content Marketing Series – Pearle Vision

/ February 6, 2018

  The of Pearle Vision’s Native Advertising I remember the first time I got glasses. My parents took me to a store at the mall. I was around 10 years old, and for some funny reason I was almost excited to get glasses because that meant I could look a little more like my dad (who still wears the same

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B2B Brochure

/ December 4, 2017

Note: This clip is a PDF-output of the original web page it was published on. Click the image to read on.

B2B Product Overview

/ December 4, 2017

Note: This clip is a PDF-output of the original web page it was published on. Click the image to read on.

B2B Case Study 1

/ December 4, 2017

Note: This clip is a PDF-output of the original web page it was published on. Click the image to read on.

B2B Case Study 2

/ December 4, 2017

Note: This clip is a PDF-output of the original web page it was published on. Click the image to read on.

Do Metrics Measure Up?

/ November 7, 2017

I once worked with an organization that decided it would invest in an internal agency to create marketing collateral. I asked the top executive how the organization would measure content success. In a word, he said, “leads.” Good answer, right? Leads. Conversion rate. Open rate. Page views. Revenue. Metrics are critical, but do they tell the whole story? Here’s a

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