Tag Archives: content marketing

Every Organization Has Me, Most Ignore Me, I’m a Critical Resource for Content Marketing. Who Am I?

/ March 23, 2018

  Every Organization has Me, Most Ignore Me, Who Am I? Organizations, especially the big ones, are chock-full of materials that go woefully underutilized. They mean well, but profits dictate actions, relegating many resources to clear the deck for “revenue related” work. Also, marketing departments can be so inured by metrics that marketing campaigns become promotion grindfests; ignoring key things

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What is Good Content: A Content Marketing Series – Kia’s Superbowl Ad

/ February 7, 2018

  Messaging Tip: Be Your Own Worst Critic to Avoid Being Your Own Worst Enemy “You carry your weight well!” “I love how you just don’t care what you look like!” “You look great tonight. Did you put makeup on?” Ouch. Whether it’s a slip of the tongue or straight up trash talk, nobody likes being on the receiving end

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What is Good Content: A Content Marketing Series – Pearle Vision

/ February 6, 2018

  The of Pearle Vision’s Native Advertising I remember the first time I got glasses. My parents took me to a store at the mall. I was around 10 years old, and for some funny reason I was almost excited to get glasses because that meant I could look a little more like my dad (who still wears the same

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Marketing Strat vs Content Strat vs Content Marketing

/ November 17, 2017

I once worked for a company that wanted to stick its flag high and clear above all by coining as many industry phrases as possible. Further, the company discouraged employees from using terminology coined by competitors so we wouldn’t raise their stock as subject matter experts. I understand why a brand would put value in coining terminology, and I’ve been known

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Examining ‘Right Content, Right Place, Right Time’

/ November 10, 2017

This is one of my favorite expressions when it comes to content strategy and content marketing. ‘The Right Content. The Right Place. The Right Time.’ It’s packed with meaning and not a word is wasted. Let’s take a closer look… “Right” Advertising and marketing are built on experimentation. The great part of content strategy and content marketing is that there

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