Tag Archives: business goals

The Brick and Mortar of a Content Strategy

/ October 23, 2017

As I sit here fiddling with the best way to approach ‘content strategy’ in this article, I’m reminded why Personas and Business Goals are foundational to content strategy. Let me explain: If you’re reading this, you could be any of the following: Ready to create content to build your brand and engage customers. Struggling to find ROI in your existing

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