Marketing Strat vs Content Strat vs Content Marketing

IĀ once worked for a company that wanted to stick its flag high and clear above all by coining as many industry phrases as possible. Further, the company discouraged employees from using terminology coined by competitors so we wouldn’t raise their stock as subject matter experts. I understand why a brand would put value in coining terminology, and I’ve been known … Continue reading Marketing Strat vs Content Strat vs Content Marketing