The right content. The right place. The right time. Content Strategy helps businesses of any size to get the most out of their content. A good strategy unlocks your contents' potential by creating clear lines between good and bad content, identifying opportunities to better connect with customers, improving the creation process, and much more.
Content Audit & Insight
Do you know what your customers want with your content? Does your content hit the bulls eye? Understand not only what 'good content' is, but also how your existing content measures up with your customers.
Why: Vision & Benchmarks
All content should have a purpose. Establish the purpose of content for your business and customers to shape and measure your content.
Who: Personas & Content Mapping
Defining your customers is highly beneficial when it comes to crafting the right messaging for them. Also, knowing your customers better helps identify content gaps in the buyer journey, which helps you plug holes to create a complete story for your brand.
What: Primary & Secondary Content
Articles. Ads. Blogs. PPC. Video. Email. Webinars. Infographics. Curation. By establishing the most important content types, you can focus on what really moves the needle.
How: Creation & Content Lifecycle
The creative process doesn't have to be cumbersome. With templates, a style guide, best practices, and workflows, content creation can be boiled down to a science, improving quality, consistency, version control, and development time.
When & Where: Publishing Content
Nobody wants their brand to get lost in the crowd. By strategically placing content in front of your target audience and implementing an editorial calendar to ensure consistency, you can make the crucial connections with customers that spark engagement and growth.