Every Organization Has Me, Most Ignore Me, I’m a Critical Resource for Content Marketing. Who Am I?

  Every Organization has Me, Most Ignore Me, Who Am I? Organizations, especially the big ones, are chock-full of materials that go woefully underutilized. They mean well, but profits dictate actions, relegating many resources to clear the deck for “revenue related” work. Also, marketing departments can be so inured by metrics that marketing campaigns become promotion grindfests; ignoring key things … Continue reading Every Organization Has Me, Most Ignore Me, I’m a Critical Resource for Content Marketing. Who Am I?