Hello! What brings you here today?
It sounds like you are a little stuck putting the right message out in the world. Storytelling can be tricky, so don't be too hard on yourself. Your heart is in the right place, which is great!
A good piece of content offers relevant, useful information to customers. The first step is to understand who your customers are, and what they want or need. Content should also be guided by the business goals you're trying to achieve.
Maybe business is good and you're too busy. Maybe you're wearing too many hats, and content just isn't a priority. Maybe it's a pain in the butt and you would much rather do something else. Whatever your reason for putting content on the back burner, keep in mind that "feeding the beast" with delicious content keeps your customers happy, and helps keep the lights on.
Like cable TV, the variety of channels and content out there is overwhelming. Building a presence where your customers frequent is key to putting your content to work and building good relationships with your audience.
All content should have a purpose, be it to build awareness, educate and provide guidance, help with a purchase decision, or provide a little entertainment.
Measuring results is the culmination of all your hard work and the strategy behind your content. The data can help you understand your strengths and weaknesses, providing insights that help you adapt and get the most out of content.
It sounds like taking a step back from churning out content to build a content strategy would help guide your efforts.
The Right Content. The Right Place. The Right Time. A content strategy helps bring focus to content, changing unguided efforts into a cohesive plan. This greases the gears that leads to new ideas, improved workflows, benchmarks, metrics, and happier customers.
Good content builds trust and creates real, lasting relationships between you and your customers. Whether it's your website, social media, articles, a blog, or any other content you're putting out in the world, I can help you put your best foot forward. Grab your audience's attention. Entertain and educate their pants off. Blow their minds with the awesomeness that is your brand, and become the go-to resource they lean on.
Done right, content becomes a differentiator that pushes your business to the next level. Not only can I build sizzling content and tell your brand's stories, I can do it quickly with little guidance; keeping you and your team focused on doing what you do best.